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Contemporary Retail and Marketing Case Studies
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出版社:Bay Foreign Language Books
作者: van Heerden, C.H.
出版时间:2013年05月01日
10位国际标准书号:070219767X
13位国际标准书号(ISBN13):9780702197673
所属类别:简装书
重量:381 克
规格:21 x 15 cm
狗亚app官方格式: 纸质版或者PDF电子版(用Acrobat Reader打开)
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狗亚app官方简介
Contemporary Retail and Marketing Case Studies
狗亚app官方摘要
This engaging collection of case studies provides students and entrepreneurs with an insight into the world of business in South Africa, providing a practical view of Marketing and management issues. Written by entrepreneurs and business executives, the collection provides a unique "inside" perspective on issues that challenge the local business community and highlights some of the successes, frustrations, and challenges that are common in business today.

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Contemporary Retail and Marketing Case Studies
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