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Sports Marketing: A Strategic Perspective, 5th Edition
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出版社:Routledge
出版时间:2014年10月28日
10位国际标准书号:1138015962
13位国际标准书号(ISBN13):9781138015968
页数字数:704 页
所属类别:简装书
重量:1818 克
规格:246 x 189 mm
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Sports Marketing: A Strategic Perspective, 5th Edition
狗亚app官方摘要

Now in a fully revised and updated 5th edition, "Sports Marketing: A Strategic Perspective "is the most authoritative, comprehensive and engaging introduction to Sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.

Covering all the key topics in the Sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international Sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks."

Sports Marketing: A Strategic Perspective "is an essential foundation for any Sports marketing or Sports business course, and an invaluable reference for any Sports marketing practitioner looking to improve their professional practice. "

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