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Marketing 2016
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出版社:Cengage Learning
作者: Pride, William M.; Ferrell, O. C.;
出版时间:2015年01月12日
10位国际标准书号:1285858344
13位国际标准书号(ISBN13):9781285858340
页数字数:832 页
所属类别:简装书
规格:246 x 189 x 20 mm
狗亚app官方格式: 纸质版或者PDF电子版(用Acrobat Reader打开)
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狗亚app官方简介
Marketing 2016
Provides an overview of essential Marketing principles within a visually engaging, reader-friendly presentation. This book helps readers develop the knowledge and decision-making skills they need to succeed in competitive business environment.
狗亚app官方摘要
Pride and Ferrell's Marketing 2016 provides a thorough overview of essential Marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. Marketing 2016 delivers in-depth coverage of fundamental Marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital Marketing, social and environmental responsibility, globalization, entrepreneurship, and Marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, Marketing 2016 is an essential resource for career success.

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Marketing 2016
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